ASAI Sathorn, a distinctive lifestyle hotel nestled in the heart of a vibrant neighborhood, is embarking on a signage enhancement project that perfectly encapsulates its commitment to celebrating local culture and affordable luxury. The concept for the signage draws inspiration from Bangkok's rich vernacular architectural elements and, in particular, the timeless beauty of wrought iron. These elements will take center stage in the design, weaving a cohesive visual narrative throughout the program.

The ASAI Sathorn signage project goes beyond merely providing directions; it serves as a reflection of the hotel's core philosophy of "living local. Innovative material selection and fabrication methods will redefine the traditional perception of wrought iron, a mundane feature of the city's vernacular architecture. The result will be a signage program that is both visually captivating and deeply rooted in the spirit of ASAI Sathorn.truly captures the unique spirit of the hotel.

This newly renovated hotel features strong architectural elements such as a curvilinear facade as well as a prominent rose gold and white color scheme. Signage was created to blend in with the space and highlight the architecture rather than compete with it. This means every sign is custom designed to match its specific location to ensure it is seamlessly integrated with the architecture. A white sign on a white wall works in harmony with the space and puts the focus on the surroundings while still serving its function.

The signage and wayfinding system for this opulent condominium was designed to reinforce the property as a luxurious space. The bold floor number graphics by the elevator and parking area are treated like an art installation and add a layer of visual interest.

The signage for Daria, a chic aesthetic clinic, has been thoughtfully designed to enhance the ambiance of this intimate setting. Drawing inspiration from the clinic's cozy atmosphere, the signage prominently features round and circular shapes, which not only add a touch of elegance but also mirror the sense of comfort that defines the Daria experience. Nestled within a private residence surrounded by lush gardens, the signage and environmental graphics play a crucial role in creating an inviting and inspirational space for patients.

Signage for Tawin Basseries, an European wine bar in historical house, pays tribute to the period of the bygone era. The design is intended to complement the brasserie’s elaborate and delicate logo while respecting the architecture of the old house.

The gold craved wood letters, an old sign making technique, is used to celebrate the past and reinforce the brand story of the establishment.

The simple and elegant signage and wayfinding system mirrors the understated aesthetics of this luxury apartment complex. The signage for wayfinding works double-duty as directions and as a design element enhancing the minimalist backdrop of the interior design.

The environmental graphics for this tech start-up embody the energy of start-up culture and appeal to a millennial workforce with a playful and upbeat vibe. Whimsical graphics and motivational quotes enliven the space, encouraging the creativity that this restaurant food supply marketplace thrives on.

The Room Sathorn is a luxury condominium project developed by Land & Houses. Their signage program was inspired by vertical blackened metal strips, a prominent interior design feature of the building. The black strips became a key visual element for the project and was used throughout the space, creating a modern and sophisticated signage system that complements the interior and reflects The Room’s luxury brand image.

Central Plaza Korat is a lifestyle shopping mall in the northeastern region of Thailand. Their design concept, “Seasons of Life,” was built around the theme of a different season on each floor. The graphics and wayfinding program were created to represent the five seasons, one per floor: rainy, spring, summer, autumn and winter. The signage and wall graphics strengthened the core concept of the mall by integrating seasonal design elements throughout the complex.

Tycoon Officia is a luxury eight unit private residence. The architecture of the entrance gate was designed to resemble a five star resort in order to convey the exclusiveness of the property. Signage at the entrance and on the walkway to the sales gallery was designed to complement the aesthetic of the minimal and modern architecture. The result is a sophisticated space with a cohesive design language where every design element is well-thought-out, leaving a good impression on prospective buyers.

Onnor is a start up mobile app that allows users to connect and order premium quality food directly from the source. The environmental graphics program captured the energetic spirit of the startup company by creating a whimsical work environment. Food is the core business of the company and was used as a dominant theme to brand the space. The result is a holistic interior environment, one that is truly unique and specific to the brand.

Wine Republic is a popular wine bar and restaurant in a bustling area of Bangkok that asked for signage that could be clearly seen from all lanes of traffic. The choice to use a neon sign was a way to attract attention and convey an artisan feel that also echoed the artisan nature of the wine industry.

The Studio Park is the largest state-of-the-art production studio in Thailand. It required a signage system that captured the spirit of the creative industry. Tubular metal was used for the entrance wall and signage program as a complement to the industrial look of the architecture. The numbers used to designate the five rental studio buildings were made of tubular metal in a stripe pattern. That became a key design element and was applied throughout the project. Oversized icons were used for the restroom signs to illustrate the whimsical and imaginative nature of the entertainment business.

Dream Loft is a cozy and stylish restaurant that required signage that would complement its whimsical and playful design. The logo was seamlessly integrated into the exterior signage of the restaurant. The sign was purposely designed to feel light and airy as to not compete with the window art done by renown graffiti artist, “Lolay.” Each design element complements each other to create a cohesive identity for the restaurant.

Mineral Consulting Group is a boutique consulting firm who asked for a brand identity and signage. Their logo was inspired by facets found on precious minerals which were redesigned into a simplified shape. The resulting signage is white dimensional letters on a white background. The effect is subtle, unexpected and sophisticated.

Central Plaza Korat, a 5,000 sqm. shopping mall, required a comprehensive parking system for both drivers and pedestrians. The parking lot is divided into two buildings where each floor is identified by season. The same seasonal colors and graphics used in the mall are used in the parking lot, creating a cohesive theme. Environmental graphics play an important role in brightening up the parking space and introducing the seasonal theme to customers before they even enter the mall.

Central Plaza Korat, a 5,000 sqm. shopping mall, required a comprehensive parking system for both drivers and pedestrians. The parking lot is divided into two buildings where each floor is identified by season. The same seasonal colors and graphics used in the mall are used in the parking lot, creating a cohesive theme. Environmental graphics play an important role in brightening up the parking space and introducing the seasonal theme to customers before they even enter the mall.