This newly renovated hotel features strong architectural elements such as a curvilinear facade as well as a prominent rose gold and white color scheme. Signage was created to blend in with the space and highlight the architecture rather than compete with it. This means every sign is custom designed to match its specific location to ensure it is seamlessly integrated with the architecture. A white sign on a white wall works in harmony with the space and puts the focus on the surroundings while still serving its function.